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Kantar Retail Sound Bites

Hot topics. Newsworthy sound. Insightful discussion.

Providing a provocative view of global retail trends, category leadership, business issues, and other shopper and retail related news.

  1. All Episodes
  2. The Influential Prime Shopper

The Influential Prime Shopper

Nov 9, 2020

During the session, Caroline Dumas takes you on a tour of Prime membership, showcasing behavioral shifts across shopper cohorts. Key action steps for your organization include:

  • Develop or refine your Prime shopper strategy
  • Supercharge your Amazon search execution
  • Prepare for the acceleration of boomers and matures

We hope you enjoy the episode and invite you to continue the conversation with our shopper experts.