Episode 92: NeuroAI & The Future of Consumer Choice with Dr. A. K. Pradeep

Sep 24, 2025

What happens when neuroscience meets AI in the world of CPG?

We sat down with Dr. Pradeep, CEO of Sensory AI and a pioneer in NeuroAI, to explore how the nonconscious mind and large language models are transforming innovation, marketing, and product development.

🎧 In this episode, you’ll hear:

• Why “the action is in the nonconscious”—and how uncovering hidden consumer desires leads to breakthrough innovation.
• How blending neuroscience with GenAI is unlocking new ways to predict, persuade, and create in the CPG space.
• Why LLMs (like ChatGPT) are more like the human brain than you think—and how brands can “seduce and persuade” algorithms for better findability and engagement.
• The future of Desire Labs and what it means for legacy brands and challenger startups alike.

💡 Favorite quote:

“The action is in the nonconscious, in the dark out there, nobody's looking there. That's where innovation lies.” — Dr. Pradeep

If you’re passionate about the future of retail, CPG, AI, or just love hearing from true innovators, this episode is for you!

Have a topic you’d like us to cover? Contact us at Kantar’s Retail Sound Bites Podcast.

Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn

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