As part of the Retail Sound
Bites summer replay series, Barry Thomas revisits one of the
podcast's most impactful conversations, highlighting the evolving
role of category management and its growing importance across the
retail landscape. Featuring insights from Ferrero's Bala, this
episode explores how retailers and CPG manufacturers can use
category thinking to drive growth, strengthen shopper engagement,
and prepare for the future of commerce. A must-listen for retail
leaders, category managers, and FMCG professionals looking to stay
ahead of industry change.
Kantar Retail Sound Bites podcast series provides a provocative view of global retail trends, business issues, and other shopper and retail related news.