Dec 18, 2020
During this episode, Simon Johnstone unpacks channel choice through the framework of time, money, and energy. By weaving together evolving shopper needs, he illuminated actions winning channels will take in 2021 and beyond.
Nov 9, 2020
During the session, Caroline Dumas takes you on a tour of Prime membership, showcasing behavioral shifts across shopper cohorts. Key action steps for your organization include:
Oct 9, 2020
Listening, understanding, and developing a sustainable, custom
approach for your business will help connect you with shoppers in
ways that go beyond traditional loyalty.
In this episode, we:
-Provide a top-level overview of their responses
-Help retailers think about how to respond authentically and
Sep 17, 2020
While spending intentions on holiday gifts have softened significantly versus last year, our latest ShopperScape data reveals pockets of growth with younger shoppers and parents. In this episode, Doug Hermanson and Todd Szahun share shopper spending intentions, key retail trends, and holiday forecasts that shed light on...
Aug 31, 2020
Shopping, commerce, and fulfillment exist in a complex, fluid matrix. From click-and-collect to last mile to subscription, shoppers crave quick and convenient ways to receive products. In the US, 37% of shoppers buy essential categories online and pickup in-store. In this episode, Tory Gundelach and Rachel...